What if you finally understood your nutrition?

Lose the weight/fat you haven’t been able to shed for years.


We are proud to announce the new and improved version of our popular book the 2nd Edition

"This is the Skinny on Your Diet Plan"

making our weight loss/ weight gain challenge,  that is centered around the book, even more powerful!

 More on the Nutrition 101 Challenge HERE!

With this nutrition book you will finally have a clear understanding of nutrition as it pertains to your unique goals and body.

It will take you step by step from the beginning of your nutrition journey to the point of achieving success, and the principles within will always be with you—keeping you in the best shape of your life for the rest of your life.

This nutrition book will change your life!

Register for the Nutrition 101 Challenge now and

Get your FREE copy.

Or, purchase the book and get a free Popular Latest Short-term Diets guide and a free Fast Food Survival guide.

With this book you’ll learn nutrition for you!

  • Eat better, without feeling deprived.

  • Get more active, no matter what shape you’re in now.

  • Ditch food rules and leave behind nutrition gimmicks.

  • Build fitness into your life, without it taking over.

  • Achieve, and maintain, your goals, even when life gets busy.


If you’ve tried something before and “failed” — or just can’t stick with it — know that you’re not alone. And it’s not your fault.

After all, self-directed training and nutrition programs fail 98 percent of the time. Not to mention, after many years in the fitness industry, we’ve seen dozens of nutrition and exercise fads come and go. 

ISBN: 978-1-950724-19-2

This nutrition book will help you bring health and fitness into your life in a way that works for your life and your body.

Bottom line:

Expert nutrition coaching from the Nutrition 101 Challenge and guidance from this book enables you to make fitness and nutrition a part of your life—without it taking over.

Our nutrition coaching program is designed to work on your absolute worst days, not just your best days.


In the book:

The Pyramid of Nutritional Importance

What this pyramid demonstrates is that you can’t eat just “clean foods” ignoring calories, you can’t just eat calories ignoring their sources (if you have specific goals), you can’t supplement your way out of a bad diet, and you can’t use some special timing tricks to enable you to binge eat on the evenings.

#1 What is Food?

Seems like a dumb question with an obvious answer.

Stuff we eat that fuels our body. Right?

Well, that is certainly one way to think about it. Food does indeed contain energy. Food also contains micronutrients, phytochemicals, zoochemicals, fiber, water, and perhaps even organic molecules that we haven’t yet discovered.

#2 Calories

Energy balance pretty much determines whether weight will be gained or lost. Sadly, this is one of the most frequently ignored pieces of the puzzle.

 This book will give guidelines on:

  • How to understand what your goals are;

  • How to calculate energy balance for weight loss or gain; performance, recomposition, or for whatever those goals may be;

  • How to adjust for activity;

  • How to adjust calorie intake if things don’t proceed as planned.

#3 Macronutrients

You may have heard it said that while energy balance determines whether weight is gained or lost, macronutrients (carbohydrate, protein and fat) determine whether that change is fat or muscle mass. nutrition

#4 Micronutrients & Water

The topic of micronutrition may sound boring but you can’t afford to ignore it. Long-term micronutrient deficiencies will impact your health and torpedo your training efforts. Fortunately, it doesn’t have to be complicated. By observing a few simple rules of thumb regarding your daily fruit and vegetable intake you can safeguard against deficiencies.

#5 Nutrient Timing & Meal Frequency

Industry thinking used to be as simple as, eat big, lift big, get big.

The new standard became ‘eat many small meals throughout the day’.

As is the case with most of these things, the truth is somewhere in the middle. We’ll discuss where this happy line of moderation may lie for you, as well as how and when to adjust.

#6 Supplements 

  • the dos and the don'ts

  • what's what

  • which supplements are best for me?

The industry profits from our desire to feel special by inventing issues for us to imagine we have and then selling solutions to these invented problems. 

In this book you will learn about different nutrition topics that have been a gray area at best to most of us. 

Topics such as alcohol —when and where it fits. 

Fiber —what is it....really?

What is "carb intolerant"  and is that me?

What about supplements? The when, where, and what you need to know.

How much protein should I take?

Plus, many more very often asked nutrition questions. 

You can get your copy of our nutrition book by clicking 

After this nutrition course you will never need to hire another coach again!